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Ari dos Santos

Heetch · 2025–now

Redesigning Heetch's main internal tool, and shipping the front-end myself

Problem
TODO: what slowed down operations, customer care, sign-up, finance and business teams every day.
My role
Lead Product & Service Designer, owning research, design, delivery and large parts of the front-end.
What I did
Leading the full redesign, using an AI-assisted workflow (Figma Make, Claude Code, GitHub) to go from problem to shipped product.
Impact
TODO: time per task, tickets handled, errors, adoption…

Situation

TODO

Insight

TODO: three insights from shadowing the ops and care teams.

Guidelines

TODO

Navigation: key decisions

How I work: design, PM and front-end with AI

TODO: concrete examples. Where AI added value, where it added noise, and how I judged its output.

TODO

Impact

TODO

The system behind it

TODO: workflows, roles and permissions, data.

Reflection

TODO