Rebuilt Heetch's passenger and driver apps from scratch for 7 markets

Problem

TODO: what was broken with the old apps and platform, and why it mattered to the business.

My role

Senior Product & Service Designer, one of two designers, working with 2–3 PMs. TODO: team size, timeline.

What I did

Designed the new passenger and driver apps for France, Belgium and five African markets, and the phased rollout from small to large markets.

Impact

TODO: adoption, ratings, support contacts, rollout risk avoided…

Situation

TODO: two lines on what was broken. Heetch connects passengers and drivers across France, Belgium, Algeria, Angola, Côte d'Ivoire, Mali and Senegal.

Insight

TODO: the three things field research uncovered that others missed.

TODO: one punchy line people can feel.

Guidelines

TODO: the three principles behind the decisions (e.g. designing for low-end devices and patchy networks?).

Navigation: key decisions

Decision 1: a phased rollout, small markets first

TODO: the options considered, the trade-off, and why. I designed the rollout to reduce risk, plus the adoption campaigns.

Decision 2

TODO

Impact

TODO: the single most important number.

The system behind it

TODO: rollout logic, market configuration, edge cases.

Reflection

TODO